About Citrus Mobile

Citrus Mobile started with a frustrating layover in Istanbul in 2025. Our founder had just landed from a 14-hour flight, needed to message his family that he'd arrived safely, and was staring at a $12/day roaming charge from his carrier. The airport SIM card kiosk had a 40-minute line. The free WiFi required a Turkish phone number to activate.

He ended up paying $45 for a week of data he barely used. And on the flight home, he couldn't stop thinking: why is staying connected abroad still this painful in 2025?

That question became an obsession. After months of research, conversations with telecom insiders, and late nights learning how eSIM technology actually works under the hood, Citrus Mobile was born — built on a simple belief that mobile data should work like electricity. You use it, you pay for what you use, and nobody tries to lock you into a plan you don't need.

Most travel eSIM companies buy wholesale data and resell it at 3-5x markup, bundled into fixed plans that expire whether you use them or not. They spend millions on influencer marketing and affiliate programs, and guess who pays for that? You do.

We took the opposite approach. Citrus Mobile passes wholesale rates directly to you with zero markup. No plans, no bundles, no expiration dates. You top up your wallet and pay per megabyte — that's it. We don't run ads. We don't sponsor travel bloggers. We keep our team small and our overhead minimal so we can keep your costs as low as physically possible.

One eSIM. 218 countries. Pay only for what you use. It's the way mobile data should have always worked.

We're a small team and we like it that way. Every dollar we don't spend on overhead is a dollar we don't need to charge you. But small doesn't mean unambitious — we're constantly working on expanding coverage, improving speeds, and making the experience even simpler.

If you have ideas, feedback, or just want to say hi, reach out at support@citrusmobile.com. We read every message.